Food Network, Redux

Do you sit around for days on end watching Food Network?  You are the target viewer for the new The Cooking Channel.  Food parent Scripps Networks is developing the channel and plans to launch Memorial Day weekend.  Bobby Flay and Rachel Ray have already lined up new programming for The Cooking Channel.

To make way for The Cooking Channel, Scripps is dumping Fine Living Network after it has struggled in ratings since launching earlier in the decade.  Cooking will get back to basics, while Food has moved towards competition and reality-style programming.

New York Times has the full story here.